Formulas

The best thing about online advertising and digital media is that it is measurable, which means you can always analyse and monitor the effectiveness of your marketing efforts. And to be able to do this, you need to know a number of key and important ad metrics and how they're calculated. So here are the ones you should probably learn by heart in order to be successful in online advertising.

Glossary

There are a lot of new words and expressions in digital marketing that for some traditional marketers it may seem like a new world. So to make life a bit easier, here we list some of the most frequently used terms in online advertising which you should be familiar with and well understand. Feel free to contact us should you require more information on a particular term or would like to suggest a new one.

HTML/javascript code generated by the ad server for publisher:

• Web Ad Code – HTML/javascript code generated by the ad server for integration into HTML structure of the webpage by the publisher, where relevant web ad is to be displayed.

web-platform designed to connect the traffic demands of advertisers with the traffic supply of publishers. It collects information on advertising objectives of advertisers and delivers relevant ad campaigns to publishers’ websites. Ad server has an automated tracking software that accurately registers each transaction between two parties.

individual or organization aimed at promoting own products and/or services via effective online advertisements.

individual or organization, who represents a group of advertisers aimed at promoting own products and/or services via effective online advertisements.

additional feature for advertisers, where their balance on DaromAd is automatically funded using credit card information, provided by them.

a set of parameters of the ads served via DaromAd. It contains the targeting options, media selection and other specifications of advertisement.

a broad-term classification of the direction and targeting of ads being delivered by ad sever:

Content Channel – an industrial class for ad campaigns created at DaromAd.

URL Channel – a target URL or set of webpages, where traffic is being sent from the publisher’s website. It is defined by publisher for measurement and reporting purposes.

percentage share of the price, paid by advertiser to DaromAd, rewarded to publisher for each valid transaction.

automated procedure of registering predefined action(s) taken by the user, after clicking the advertisement on a publisher’s webpage:

Page View – conversion unit registered by the ad server, when the user views advertiser’s page, after clicking on relevant advertisement on publisher’s webpage.

Sale – conversion unit registered by the ad server, when the user purchases good/service or carries out any other commercially valuable action on advertiser’s website, after clicking o relevant advertisement on publisher’s webpage..

professionally designed image or rich media of a standard size with advertising content, destination links and action buttons.

targeting options for an advertisements, where advertiser can restrict to which countries and regions the ad is to be delivered.

word or phrase, defined by advertisers to specify to what webpages their ads should be sent. Ad server indexes all submitted webpages and scans them for relevant keywords for better targeting and efficiency.

individual or organization, which represents a group of publishers? who owns a quality website and wishes to earn commissions from placing online advertisements on their web estates and sending traffic to the sites of advertiser.

individual or organization, who owns a quality website and wishes to earn commissions from placing online advertisements on their web estates and sending traffic to the sites of advertiser.

action of displaying and clicking on advertisement by the user on publisher’s site with following sending of traffic to advertiser’s website. Each such action is registered and validated by the ad server.

Advertising Agencies

Are you looking for ways to better serve and satisfy your valuable clients? How about bringing more value to your clients with performance-based advertising? How about being able to provide them actual results with lowered marketing costs and become one of the first to gain a competitive advantage as an agency who cares about the effectiveness of its clients ad campaigns and who ensures high returns on their marketing investment (ROMI)? And finally, wouldn't it feel great to be able to achieve all of these in the most cost and time effective way right from the comfort of your office and without even contacting publishers directly? Give Daromad a try and it won't take you long to realise you've made the right choice and decision for a further success and valuable relations with your clients.

How Daromad is different?

Daromad is an advanced and scalable, fast and secure, performance and content based ad delivery network, which is designed to put your business in control of your online advertising and budget and make your campaigns highly responsive, time and cost effective as well as achieve maximum ROI possible. The process of advertising is amazingly easy:

1. You create your campaign on your clients behalf with a step-by-step guided wizard, before even registering with the platfor.
2. You set up your prices and budget for your ads.
3. And once you've deposited your account with required funds, we review and activate your campaign, so then your ads start appearing on publishers' sites instantly.

How Daromad can help my business?

As an advertising agency, you might have already your own network of publisher partners to advertise on their websites on your clients behalf. But over time, you might realise it takes more time for you to negotiate the ad serving rates with your publishers and make your ads appear on their sites than to actually increase your clients base and serve them more efficiently. Your publisher partners might have been delivering you a lot of traffic and impressions, but not really the actual results your clients want and pay for. And it can be even harder to provide enough detailed campaign performance reports to your valuable clients. You need a single central hub from which you can reach out to any of these publishers and effectively manage and optimise all your clients' campaigns at the same time.

With Daromad, you'll have a totally new experience as you will be able to offer performance based advertising solution to your clients and and help them get more from their ad campaigns, which means higher ROI to them and higher retention, new clients and more revenue to you. Daromad is so flexible and powerful that you can run highly targeted campaigns against specific countries and regions, industries and content channels, keywords and phrases, and even schedule your campaigns for specific times of the day and days of the week. All of this will result in your ads appear on most relevant sites and pages, so you enjoy increased traffic with greater respond rate and pay only for delivered real results. Moreover, Daromad provides complete real-time reports and statistics on your campaigns and gives you valuable insights to optimize your ads which you can use to better communicate with your clients.

How and where ads are displayed?

As an advertising agency, you might have already your own network of publisher partners to advertise on their websites on your clients behalf. But over time, you might realise it takes more time for you to negotiate the ad serving rates with your publishers and make your ads appear on their sites than to actually increase your clients base and serve them more efficiently. Your publisher partners might have been delivering you a lot of traffic and impressions, but not really the actual results your clients want and pay for. And it can be even harder to provide enough detailed campaign performance reports to your valuable clients. You need a single central hub from which you can reach out to any of these publishers and effectively manage and optimise all your clients' campaigns at the same time.

With Daromad, you'll have a totally new experience as you will be able to offer performance based advertising solution to your clients and and help them get more from their ad campaigns, which means higher ROI to them and higher retention, new clients and more revenue to you. Daromad is so flexible and powerful that you can run highly targeted campaigns against specific countries and regions, industries and content channels, keywords and phrases, and even schedule your campaigns for specific times of the day and days of the week. All of this will result in your ads appear on most relevant sites and pages, so you enjoy increased traffic with greater respond rate and pay only for delivered real results. Moreover, Daromad provides complete real-time reports and statistics on your campaigns and gives you valuable insights to optimize your ads which you can use to better communicate with your clients.

How much does it cost?

The great thing about Daromad is that it's designed to help you advertise online, even on behalf of your clients, in the most easiest, effective and economic way. When creating your campaign and setting your cost and budget, the system will recommend you the minimum cost per click rates based on your various criteria set. So based on this minimum rate, you'll have a freedom to set your own rate and be confident that the rate you set is the maximum you'll be willing to pay for each valid click generated. As a result, your actual campaign may cost you even less than your set maximum bid, but not more than that, which gives you a good control of spending your clients' advertising budgets more effectively.

How do I start?

You can start right away by clicking the blue button below, so you get a good feel of how easy it is to create campaigns and better serve your clients before even registering. But if you're not sure and wish to have someone walk you through the process and answer all your questions, you can request your free personalised demo at your convenient time by clicking the green button below, and one of our specialists will contact you to confirm the time.

Advertiser Features

Performance based ad network

Leave period pricing based advertising behind and start focusing on the performance of your ads by paying only for the actual results delivered, whether it is number of clicks, lead, actions or sales.

Cost control and optimisation

Gain and keep control of your advertising by setting your own prices, click rates, daily and monthly budget caps. Daromad even suggests you the ideal minimum bid amount for your given campaign, which you can level up, and be certain you don’t go over your set minimum advertising budget.

Full campaign management and scheduling

Enjoy the comfort of fully managing your campaign with easy to use tools and guidance wizards. You can even decide when your ad campaign is active – when to start delivering your ads and when to stop, on what days of a week and what hours of a day your ads are to be displayed.

Focused extensive targeting

Ensure your ads reach your desired local and international audience by targeting specific industries and content channels, countries and regions, keywords and phrases.

Extensive keywords support

Choose exact, phrase, broad, or negative keyword matching for your ads. Daromad uses a fuzzy logic that understands broad matches through the entire provided phrase based on the current percent-of-match settings, regardless of the order of words in the phrase.

Easy pre-paid system with auto-funding

Advertise in a "pay as you go" style pre-paid style and choose between credit card, wire bank transfer and PayPal payment methods to fund your account. You can even set up auto-funding to ensure uninterrupted advertising.